Social media is an enormous factor in the success of any business these days. However, for anything food-related, it seems even more important to get your strategy just right. After all, any photographs, videos and even simply worded descriptions of your food need to entice people to try your wares. If social media is something that doesn’t come naturally to you, continue reading for four ways in which you can make your campaign a success, helping your foot enterprise to be the same.
Consistency Across Platforms
Have you ever looked at a company’s Facebook page and then searched for them on Twitter but happened upon a different logo, profile picture or slogan and then wondered if you had found the right profile? It happens a lot. When it does, it actually creates confusion and people are less likely to want to use the services of a business that does that to its customers, both existing and potential. While you don’t want to use the exact same content on all platforms, ensuring that the message you put out there is consistent is imperative. Having the same handle across different platforms will also help.
High Quality Content
Your content on social media is something else you will be constantly judged upon, so making sure it is of a high quality is essential. Your iPhone might be perfect for snaps of you and loved ones on your personal profile, but when it comes to a business page or account, you need to ramp things up a step or two. Professional looking images will attract people and make them see your food in a different light. Literally. If you are finding it tricky to get the right shots, a restaurant digital marketing agency might be the people to help with this. Enticing photos and eye-catching videos are a minimum requirement for your social media accounts. Written content should be well considered, too. Spelling, grammar and punctuation errors can make you a laughingstock, leading to a negative reputation. An online checker, such as Grammarly, can be helpful. However, if you are really concerned about not posting the right things, you may need to enlist professional help.
Step Outside Your Comfort Zone
Sticking to the same thing day in day out will not do anything for engagement levels. Stepping outside your comfort zone could make a difference. While some people feel uncomfortable facing a camera, this is the way of the modern world with more and more businesses choosing to use TikTok or present things on Facebook or Instagram live. Seeing desserts being prepared or fresh ingredients being chosen at the market are both great ways of starting this approach.
Enlist The Help Of Influencers
Finally, having some influencers on your side might be useful. These are people who use social media brilliantly to promote certain brands or products in exchange for a financial reward or, sometimes, free products or services. Those mid-level influencers may be willing to support your food enterprise in exchange for some freebies, but it depends on the individual. Choosing someone local and who has a lot of food-related content on their social media channels is imperative.